Our Focus Is Driving Category Growth and Profitability
Who We Are
Inquisitive, Insightful, Impactful
A seasoned team of consumer packaged goods executives passionate about building brands by delighting our consumers and serving our customers.
What We Do
Deconstruct, Rebuild, Unleash
We bring excitement and growth to our brands by understanding their right to win and creating distinctive products and equities based on an intimate knowledge of our consumers’ needs, wants, and aspirations.
We unleash their growth with an insight-led, data-based, and transparent approach to collaborating with our customers. Our competitive advantage is our focus, speed, and execution excellence. No “slow no” coming from HQs. No dropped balls due to lack of attention.
How We Do It
Resourceful, Reliable, Relentless
We are the definition of a resourceful, decisive company. What we promise, we deliver. Our focus is to delight our consumers and relentlessly serve our partners. We win when our consumers and customers win.
Executive Leadership
Our focused, highly engaged leaders personify our “RAPID” Corporate Culture.
Craig Cappozzo
Chief Executive & Chief Marketing Officer
Craig Cappozzo was named CEO and CMO of The Thriving Brands Company, June, 2021. Prior to this role Craig served as Managing Director of Retail Strategy Partners (RSP) consulting, where he led C-suite engagements focused on creating winning Commercial Strategies with numerous fortune 50 companies including Coca-Cola, Kellogg, Heineken, and Johnson & Johnson. Prior to RSP, Craig had a successful 20 year career at Procter & Gamble, where he held executive positions in General Management, Marketing, Corporate Finance, Licensing and Acquisitions, and Treasury.
Rolando Collado
Chief Operating & Chief Sales Officer
Rolando Collado was named COO and CSO of The Thriving Brands Company, June, 2021. Prior to this role Rolando was President of Promoveo Contract Sales Organization, leading the development and deployment of Sales organizations for top Consumer Products Companies including Procter and Gamble, Johnson & Johnson, Henkel, and 3M. Prior to Promoveo, Rolando was President of OnCall, a subsidiary of WPP, where the company focused on Brand Commercialization. Rolando started his career at Procter and Gamble, where he held various sales management roles and new business development.
Mark Mitchell
Chief Financial Officer
Mark Mitchell was named CFO of The Thriving Brands Company, June, 2021. Prior to this role Mark was Vice President of Finance at Pro Football Focus (PFF) where he led all aspects of Accounting, Financial Reporting, Financial Planning and Analysis, Budgeting, and Treasury Management, both domestically and internationally. Prior to PFF, Mark was Controller at Omnicare, where he was responsible for Budgeting, Forecasting, Revenue forecasting and Analysis, Internal Controls, Cost Reductions programs and Sarbanes-Oxley Compliance.